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Our mission and values

We are focused on protecting what matters most to those who depend on us.

Putting 'you' at the centre of all we do

Protection is at the core of our identity, drawing on Zurich’s long history and heritage. Our ability to inspire confidence and help you to be everything you can be, as an individual, a business, or as part of society, rests on that foundation of protection.

We are focused on you and your needs. That includes customers and potential customers, employees, and society.

How we live our culture

We are one team and value the diversity and potential of every individual. We embrace new ideas to exceed our customers’ expectations and deliver on our promises while standing up for what is right.

As an insurer, we have an important responsibility to customers and society. We must be crystal clear about what we stand for.

Our culture is expressed through our actions and behaviours. They are key to our success and allow us to serve customers and others in a way that is uniquely Zurich.

Our long-term strategy

Our strategy positions Zurich for success over the long-term. It builds on our unique footprint, solid financial position, balanced portfolio, trusted brand and the skills, strengths and expertise of our people.

It also draws on our purpose and values. These clearly articulate why we are in business and how we set out to achieve our goals, always putting first those who depend on us.

Zurich Insurance values

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Focus on customers

Our transformation to become a truly customer-led company is well underway and we have established a platform from which to evolve and grow.

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Simplify

We have successfully simplified our business and operations, to make better use of our resources.

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Innovate

We adapt to make sure we continue to meet and exceed customers’ expectations and needs.