Live life prepared
Helping you prepare for more of life’s moments.
Our new TV advert
Our latest TV advert tells the story of places across the world where people are having more and more birthday celebrations.
At Zurich, our Life insurance helps you prepare for even more life. You might think Life Insurance is just for your last day. But our cover supports you year after year after year with access to mental health counselling, loss support services for you and your family, and Will-writing services.
Birthdays, such special days all over the world, people are having more and more of them.
And with benefits like mental health counselling and support during your toughest moments, we help you prepare for more life.
Because at Zurich, our life insurance isn't just for your last day.
It supports you year after year after year.
Looking for advice?
If you’d like to speak to a financial adviser and don’t have one you can speak to LifeSearch for free on 0800 8046810 (Mon-Fri 8am–8pm, Saturday 9am–2.30pm), or you can find an independent adviser on the dedicated BIBA website.
Find out more about what we have to offer
Life insurance
Protect your loved ones with flexible life insurance from £5 a month. Life insurance provides a financial payout if you die or become terminally ill, helping your family stay financially secure.
Mental health counselling and Support services
We don’t just protect your financial future, we also support you and your family right now. Zurich Support Services is an independent health and wellbeing service provided by our partner, Workplace Options.
Zurich Support Services is not part of your contract with Zurich Assurance Ltd, and we reserve the right to withdraw Zurich Support Services at any time without notice.
Zurich LifeVault
Planning for the future is one of the most important things you can do for the people you care about, but it can often feel complex or overwhelming. Zurich LifeVault is a secure digital service designed to help you plan for the future with confidence - simply, clearly and at your own pace.
Zurich named highest new entrant in Interbrand’s Best Global Brands 2026
Zurich Insurance Group (of which Zurich UK is a part) has been named #58 in Interbrand’s Best Global Brands 2026, making it the highest new entrant to this year’s Top 100.
The Best Global Brands ranking shows how the world’s biggest brands compare in terms of their value and strength.
This result reflects years of putting customers first, improving services and building stronger relationships. It’s an exciting recognition of the progress we’ve made by focusing on customer experience and satisfaction.