Zurich’s biggest ever commercial campaign takes over 1,000 square metres of the square mile

Under the title of “Meet Tomorrow Prepared”, the activation celebrates the insurer’s multinational offering and highlights the fact that Zurich provides insurance to 87% of the FTSE100, reinforcing their resilience and enabling their growth.

Nearly fifty giant billboards are on show at Bank, Monument, Liverpool Street and London Bridge underground stations, as well as a huge digital screen on the concourse at Fenchurch Street. Commuters will also see the adverts on escalator panels, with 144 spread across Bank underground alone.

The campaign expects to reach 4.2 million people in London’s insurance heartland and is running in parallel with a regional campaign highlighting Zurich’s mid-market offering.

For that, over 140 billboards have been identified which are located near key regional broker offices across the country. These call out the fact 99% of underwriting decisions are now made locally, with expert underwriters in 11 regions.

Frank Streidl, Head of Zurich Commercial Insurance UK, said: “Behind every successful and growing business is an insurance partner, giving them the security and certainty they need to power their future and meet tomorrow prepared. The scale of this new campaign reflects the way in which we want to stand out in a challenging marketplace, thanks to the powerful combination of speedy, AI-powered underwriting backed up by our global expertise and claims excellence. Nearly nine out of ten businesses on the FTSE100 are already working with our trusted experts, and that’s something we can be proud to shout about.”

Tracy Waxman, Head of Brand and Marketing at Zurich UK, added: "In a highly competitive market, this campaign differentiates Zurich by showcasing proof points we know are important to both brokers and customers and where Zurich really excels. Our expertise, the enormous breadth of our propositions and the trust we’ve built in the market will be key messages seen by existing and future customers and brokers in one of the largest insurance hubs in the world, the City of London. We’re proud to already be a cornerstone of so many successful businesses but this campaign is a clear marker of our ambitions to do even more.”