Zurich Retail Protection launches its new Risk Reality calculator

24 July 2025

Zurich has launched its new Risk Reality calculator, designed to help customers better understand the value of protection products and allows advisers to make conversations more personal, relevant, and meaningful.

What are the features of the calculator?

  • It gives a clear, easy-to-understand overview of a customers’ risk of being unable to work due to illness or injury, facing a serious illness, and death.
  • Uniquely, the calculator allows advisers and/or their customers to tailor the deferred period to match the customers sick pay or savings - from four up to 52 weeks.
  • It also includes useful information regarding the risk of children suffering serious conditions, emphasising the importance of considering this need.
  • The results are delivered on screen and in a personalised, downloadable report.

When should advisers use it?

  • During the initial sales process to show customers the immediate benefits of their cover.
  • During regular reviews, helping advisers reinforce the importance of their customers protection and to identify any unmet or partially met needs.

Louise Colley, Director of Retail Protection at Zurich UK comments:

“Advisers are always looking for smart ways to highlight the importance of protection products to their customers. That’s why we’ve developed the Zurich Risk Reality calculator - designed to make conversations more personal, relevant, and impactful.

“Our calculator enables advisers to tailor results for each customer, providing a clear picture of their individual risk of being unable to work due to illness or injury, serious illness, and death. Uniquely, by factoring in the required deferred period, our calculator delivers a truly personalised report that helps customers see the value of protection in their own lives.

“We also understand how much parents and guardians care about their children’s wellbeing. That’s why the Risk Reality calculator includes helpful information about the risk of children facing serious conditions which makes it easier to discuss the importance of children’s cover and to support families in making confident, informed choices.”

Vicky Churcher, Executive Director at IPTF said:

“The IPTF is always pleased to see innovation that supports advisers and improves customer understanding of income protection. This latest development from Zurich demonstrates a thoughtful approach to enhancing how protection is communicated and personalised, helping to support advisers have real-world advice conversations. We’re particularly encouraged by the inclusion of children’s cover risk data to support holistic family protection and a unique option to customise deferred periods so advisers can offer solutions that are more relevant to individual clients. We are delighted to host this calculator within the Adviser Tools section of our website.”

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