Zurich Appoints Georgina Davis as Regional Head

Georgina, who is currently Head of Broker Proposition and Distribution at Zurich, brings several years of experience in various distribution roles. Since joining the insurer in April 2023, she has spearheaded the company's broker propositions and regional distribution strategy. Throughout her tenure, she has been a strong advocate for industry-wide change in support of futureproofing the UK regional market.

Prior to joining Zurich, Georgina worked with British Engineering Services in various broker facing roles which focussed on the Midlands market. She will be one of Zurich’s four regional heads reporting into Head of Retail Commercial, Morgan Lyons.

Morgan Lyons, Zurich’s Head of Retail Commercial, commented: “Georgina has already made a big impression on the business since she joined two years ago. Her strong leadership, fresh perspectives and external broker relationships are the perfect combination of skills to fulfil our growth strategy. She’s the perfect candidate to maximise every opportunity in this key region.

“Our commitment to the regions remains strong as we continue to grow. In the coming months we will make five new appointments in Bristol and Southampton with further growth in our recently announced Network Trading branch in Cardiff.”

Commenting on her appointment, Georgina Davis, added: “I'm thrilled to be working with such a talented team and I'm eager to drive growth across the Midlands and South West regions. My passion for this thriving market is immense - having begun my career in Birmingham it truly feels like 'coming home'. I'm excited to demonstrate the energy and enthusiasm of our team to our brokers and look forward to achieving great success together.”