SME business leaders aged over 55 most relaxed about the economy
London, June 14, 2017
- Just 39% of SME decision makers over the age of 55 see more economic risk now than 12 months ago
- Although their younger counterparts are more concerned about the economy, they are also experiencing the most growth
According to the Zurich SME Risk Index, SME decision makers over the age of 55 are by far the most relaxed age group when it comes to the perception of overall risk in the economy.
Less than two fifths (39%) of this age group perceive more economic risk now than 12 months ago. This compares with more than half (54%) of SME decision makers under the age of 45 who perceive more risk now than before the Brexit referendum.
Greatest disparity of economic concern related to age
The survey of over 1,000 SME decision makers showed that the difference in opinion between different age groups was most pronounced when they were asked to assess their exposure to three particular risks: workforce challenges, market dynamics and supply chain issues.
Nearly twice as many SME decision makers under the age of 45 reported challenges to their workforce as their area of greatest concern (50%), compared with just over a quarter (26%) of over 55s. Market dynamics were a primary concern for just over a third (35%) of decision makers over the age of 55, compared with more than two fifths (42%) of those under 45.
Almost a third (32%) of SME decision makers under the age of 45 are most concerned about supply chain issues, compared to less than a fifth of over 55s (19%).
Younger business leaders see the greatest opportunity for growth
It is not all bad news for younger SME decision makers. According to the results, those under the age of 35 are busy seeking out a competitive advantage in the face of economic uncertainty.
Although they were more sceptical about the economy, they were almost twice as likely as the over 55s to see opportunities in emerging technologies.
Under 35s were also the group that saw by far the greatest opportunity in innovative areas of business. The survey shows they are almost a third more likely than over 55s to embrace new practices such as teleworking, or to incorporate mobile technology into their work habits.
This capacity to adopt new technology and working practices may explain why this group experienced by far the greatest business growth. Business leaders under the age of 35 were more than twice as likely as the over 35s to have registered significant growth in the last 12 months.
Paul Tombs, Head of SME Proposition at Zurich, comments, "After a turbulent 12 months, older SME decision makers are taking a relaxed approach to economic uncertainty. Although their younger counterparts have shown significantly higher levels of concern across a number of critical economic indicators, scepticism has led to resourcefulness and flexibility.
“Younger business owners are innovating to compete and in an uncertain business environment, they are being rewarded with far greater opportunities for growth than other age groups.”
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Notes to Editors:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1071 senior decision makers from British small and medium businesses (less than 250 employees). Fieldwork for this sample was undertaken between October 2012 and October 2016. The surveys were carried out online.
About the Zurich SME Index
The Zurich SME Risk Index is a measure of the economic and business environment for UK small and medium sized organisations, produced by aggregating the opinions of SME decision makers across a number of economic indicators and business factors.