Zurich launches new brand identity with Sky Nature and National Geographic TV Sponsorship
11/18/2020
It’s time for change, and people know it.
What’s ahead is very different from where we have been. Collectively our old behaviours won’t help us build a better tomorrow. We believe we can create a brighter future and have a positive impact in our role as insurer, investor, employer and in society. We want to be one of the most responsible businesses in the world.
From now on you’ll see a change in our brand identity: the use of colour, fresher, more modern and inclusive imagery and typography. Our identity will represent our desire to take positive action towards a brighter future for all.
To launch our new brand identity in the UK, Zurich will become TV channel sponsor of Sky Nature and National Geographic Primetime for the next 12 months. Through powerful and heart-warming analogies with nature, this sponsorship helps bring to life our values as an organisation, our expertise and our commitment to an optimistic, more sustainable future.
To view our Sky adverts, click here.
We have exciting initiatives big and small across Zurich to help build a brighter future together. We want to drive action for change:
- Our operations have been carbon neutral since 2014.
- We’ve eliminated 89% of single use plastics globally across our operations and continue to push for 100%.
- We were the first insurer to sign the UN Business Ambition for 1.5˚C Pledge committing us to set science-based targets across everything we do and reducing carbon emissions.
- We will only use renewable energy for power by 2022.
- We’ve changed our buying behaviour and use sustainable suppliers. Zurich are one of the founding members of Social Enterprise UK’s “Buy Social” Corporate Challenge, which commits 10 large UK companies from diverse industries to have spent £100m with social enterprise firms. The initiative, set up by Social Enterprise UK and the Cabinet Office, promotes sourcing and buying from British social enterprises.
- We recycle our office furniture by donating it to good causes which has helped save 70 tonnes of CO2 emissions.
We know you’ll join us in leading the industry in creating a brighter future for our customers, communities and our planet.
