Staying safe online in a world of viral trends and hidden risks
08/12/2025
The internet connects us, entertains us, and lets us share ideas worldwide. Social media platforms like TikTok are hugely popular, especially among young people, offering a creative outlet through short videos, music, and trends. But TikTok has risks as well as rewards. Understanding online safety is essential for everyone - whether you’re a frequent creator, a casual viewer, or a concerned parent.
The allure and risks of TikTok
TikTok’s appeal lies in its simplicity: anyone can record, edit, and share videos in seconds. Its algorithm quickly learns what you like, serving up a personalised, endless feed. But this connectivity can expose users to privacy threats, inappropriate content, and unwanted interactions. While TikTok has policies to protect users, it’s important to be proactive about your safety. Here are the key risks to watch out for and practical tips to help you enjoy TikTok securely.
1. Protecting your privacy
What’s at risk?
TikTok collects a range of personal data, from your device information to your viewing habits. If your account is public, anyone can see your videos and profile details.
Stay safer:
• Set your account to private. This means only people you approve can follow you and view your content.
• Review your privacy settings regularly - TikTok lets you control who can comment, message, or duet with you.
• Be mindful of what you share in videos, captions, or your profile. Avoid showing sensitive information like your home address, school, or workplace.
2. Dealing with inappropriate content
What’s at risk?
Despite TikTok’s community guidelines, some videos may feature violence, explicit language, or dangerous challenges.
Stay safer:
• Use the “Report” function to flag inappropriate videos, comments, or messages.
• Explore TikTok’s “Restricted Mode,” which helps filter out mature content.
• For parents, TikTok offers “Family Pairing,” letting you link your child’s account to your own and set limits on screen time, direct messages, and content.
3. Avoiding cyberbullying and harassment
What’s at risk?
Online platforms can attract negative behaviour - mean comments, impersonation, or unwanted contact.
Stay safer:
• Use TikTok’s built-in comment filters and block or mute users who behave inappropriately.
• Don’t respond to bullying or harassment. Instead, document incidents and report them to the platform.
• Remember, you can control who interacts with you by adjusting your privacy settings.
4. Recognising scams and misinformation
What’s at risk?
Scammers sometimes use TikTok to promote fake giveaways, phishing links, or misleading “life hacks.”
Stay safer:
• Be sceptical of offers that seem too good to be true, such as promises of free products or followers.
• Never share your login information or click on suspicious links.
• Fact-check information before sharing or acting on it.
5. Managing screen time and mental health
What’s at risk?
The endless scroll can be addictive, and negative interactions may affect your wellbeing.
Stay safer:
• Set daily limits with TikTok’s “Screen Time Management” tools.
• Take regular breaks and balance your online and offline activities.
• If you’re feeling overwhelmed, talk to someone you trust or seek professional support.
Building a brighter, safer online future - together
Online safety is everyone’s responsibility. By staying informed, using TikTok’s safety features, and supporting each other, we can make social media a more positive space for all. Whether you’re creating, watching, or parenting, remember: your safety comes first. A brighter digital future is possible when we look out for ourselves - and each other.
Our partners at INEQE Safeguarding Group, an independent safeguarding organisation, have an online safety hub, which offers resources for up-to-date information and advice on online safety and safeguarding. Click here to find out more.
