Discover the truth about life insurance

The revealing truth
about life insurance

The truth about how much life insurance can cost – and how likely insurance companies are to pay out – may surprise you…

There are some common misconceptions about life insurance. These range from people believing they don't need it to whether insurance companies pay out when they should.

Zurich asked more than 2,000 people what they really thought and felt about life insurance. Then we sought to answer some of the most frequent questions that were raised with a simple infographic.

Still think it might not be for you?

Truth about life insurance infographic

What now?

Take a look at our dedicated Zurich life insurance page, or you can jump straight to our life insurance calculator.


All figures based on Zurich/YouGov protection research, July 2017

*Zurich annual claims figures, 2018

**Based on a 35-year-old non-smoker applying for £42,430 worth of cover for a period of 25 years. Quote completed 14/5/19.

Zurich Assurance Ltd, authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales under company number 02456671. Registered office: The Grange, Bishops Cleeve, Cheltenham, GL52 8XX.

This content was first published in March 2018

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