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The Importance of Online Reputation

The importance of online reputation for SMEs is growing, which is why you should be talking to your new ZTrade customers about how they can protect their reputation.

  • 92% of internet users read online reviews (e-tailing group)
  • 89% of people say that reviews influence their purchase decision (e-tailing group)
  • Businesses are as concerned by risk to reputation as they are the risk of cyber attack

Who are

We’ve teamed up with, the world’s leading provider of online reputation products and services to offer a free service, helping ZTrade customers manager their online reputation.


Our exclusive partnership offers your customers the chance to:

  • Benchmark businesses online reputation scores against industry peers and local competitors.
  • See what customers are saying and where they are reviewing businesses online.
  • Receive regular monitoring emails that provide an overview of recent online review activity.
  • Access online support materials to help manage online reputation more effectively.


Your customers can also choose to purchase additional services from to help them manage their reputation online. Your customers who take out a new policy on ZTrade can get full, exclusive access to’s unrivaled product suite:

  • Generate honest customer reviews across the websites that matter and create and proactively manage your social media presence.
  • Encourage online reviews with email send functionality with pre-loaded email templates.
  • Respond to customer reviews and answer and engage with customers directly and quickly to resolve any problems.
  • Access to a dedicated adviser, who is on hand to assist you in improving your online reputation.

Sign up

Signing your new ZTrade customers up to the free service from is simple. All you need to do is provide their name, email address and contact number when requested on ZTrade. They will then receive a welcome email from with details of next steps.

For more information please click here




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