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December 2014

Jason Eatock announced as new Head of SME for Zurich

Zurich is today pleased to announce that Jason Eatock is replacing Richard Coleman as Head of SME within the insurer’s UK Commercial Broker business.

Eatock's promotion follows Coleman's move to become managing director of Commercial Broker after several years developing Zurich's SME proposition. During this period Eatock has been Head of SME transformation, working with Coleman to deliver the new ZTrade platform for Zurich’s SME broker customers.

He has been at Zurich since 1993, holding a variety of roles across underwriting and sales before becoming North West Branch Manager in 2006 and joining the SME team the following year.


Commenting on the appointment, Richard Coleman said:

“We’ve made no secret of our ambitions in the SME market - and the launch of our brand new and market-leading proposition for small businesses this summer has only served to help us achieve those.

“SMEs account for 98% of businesses in the UK and their operating landscape is becoming more complex. So we need someone who can drive the on-going development of this part of our business and I know that Jason is just the man for the job.

"He has been instrumental in getting Zurich’s new proposition to market and will do a great job in driving our SME portfolio into the future."

Eatock added, "We’ve spent a lot time transforming our business so it works for our brokers and their customers. I’m looking forward to leading the next challenge which is to build on this great foundation in order to take Zurich’s ambition to the market in the coming years.”


Zurich launched its new SME proposition called ZTrade in July this year to revolutionise the way brokers interact with their small and medium sized customers - helping them operate more efficiently and write business in a significantly more streamlined way, whilst maintaining the dialogue and trading they believe is critical.

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