"Adding value is a prerequisite of what we do. We believe in accounting publicly for our performance to our stakeholders - our community partners, Zurich's staff and shareholders."
Pam Webb, Head of Zurich Community Trust (UK) Limited.
Social accounting
The Trust's activity supports some of the most disadvantaged people in society. But how do we know if what we do is effective and meets the needs of the local communities, our people and the business?
To answer these questions, to measure the impact of our work and to enable us to improve our performance we continually ask our stakeholders how we are doing.
Read our sixth published report, entitled Moving in the right direction
London Benchmarking Group
In addition to the accountability approach of the Zurich Community Trust, Zurich in the UK is an active member of the London Benchmarking Group (LBG), which represents over 100 companies who work together to measure community investment.
The LBG model helps businesses to improve the management, measurement and reporting of their corporate community involvement programmes. It moves beyond charitable donations to include the full range of contributions (in time, in kind and in cash) made to community causes, and assesses the actual results for the community and for the business. (See www.lbg-online.net for more information).
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