1 March 2006. Zurich Financial Services (Zurich) launches its brand advertising campaign in the UK today, representing another step in the company’s journey to become a leading, global insurance brand in its chosen markets of general and life insurance.
A TV advertising campaign goes live today. In addition to TV adverts, the campaign also consists of a range of print advertisements which will appear in the UK national press, business publications and consumer magazines throughout the year. The campaign started with print advertisements in the leading national press of Switzerland, as well as in Austria, Germany and the US in November 2005. This was shortly followed by TV commercials, which were first aired in December 2005. The brand campaign will also be extended to Italy and Spain in March 2006.
Summarised in the tagline Because change happenz, the campaign addresses the needs of consumers and businesses to manage and cope with change. Zurich’s ability to actively evaluate change allows it to provide innovative, relevant and secure insurance solutions to ensure that customers’ needs are met whatever changes take place in an unpredictable and rapidly changing world.
E. Randall Clouser, Group Chief Marketing Officer and Head of Global Communications at Zurich comments: “After engineering a significant business turnaround, the time is now right for Zurich to position its brand within the global marketplace and to develop a worldwide, coherent and leading brand. Together with the Zurich Way*1, this brand initiative will continue the transformation of our group that began more than three years ago and will ensure that all customers have a uniform brand experience, dealing with one Group, speaking with one voice.”
Mark Searles, UK Marketing Director, comments: “We aim to increase Zurich’s brand awareness, familiarity and our ability to attract and retain customers in the UK and launching this extensive brand campaign will help us to achieve this. However this is a dynamic process not simply a one off event. In the UK we are planning a marketing mix that includes heavyweight advertising, sponsorship and events to create awareness and familiarity amongst our target audience.”
Notes to Editors
*1 The Zurich Way is currently focused on the processes that are core to Zurich’s business and taking a distinct approach to consistently improving these processes. The Zurich Way is embedded in how we run day-to-day operations, and uses methods that can be applied across the organisation regardless of functional or divisional alignment. Cemented into our core values and principles The Zurich Way is about recognising the need to continuously strive for improvement and having the same mind set towards making those improvements.
The brand campaign has been developed together with Publicis, the world’s fourth largest communications group, headquartered in Paris.
Zurich Financial Services Group (Zurich) is an insurance - based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Founded in 1872, the Group is headquartered in Zurich, Switzerland. It employs approximately 55,000 people serving customers in more than 120 countries.
For further information, please contact:
Nicola Bryson, Senior Media Relations
Consultant, Tel: 01793 503354/07734 336281
