28 January 2005. Zurich has embarked on phase one of its return to the protection market following its recent re-brand to Zurich Assurance. It has announced significant rate reductions of up to 25% on its Critical Illness, Term Assurance and Decreasing Mortgage Cover products, which become effective immediately.
Zurich has initially applied rate reductions on these three products, with further enhancements and rate reviews planned for the Income Protection Plan (IPP) and Adaptable Life Plan during the second half of the year.
Having recently been appointed as the protection provider for Openwork, the UK's newest and largest multi-tied distribution company, Zurich will also be building its proposition to target the wider IFA/multi-tie market during 2005.
Gerry Warner, Protection Marketing Manager says: "By making these changes and moving with changing demands in the market, we will ensure that Zurich maintains and improves its position as a top protection provider.
"We want to ensure that our protection proposition appeals to the whole spectrum of advisers. We are introducing more competitive rates and looking to offer terms to as many applicants as possible with inclusive but robust underwriting terms and, by doing so, aim to capture an increased share of the protection market."
For further information, please contact:
Nicola Bryson, Zurich Press OfficeTel : 01793 503354/07734 336281 Debi Isaac, Zurich Press OfficeTel : 01793 503810/07785 306092
